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Recycled can brings new life to reconditioned waste ink

A new paint, manufactured entirely from waste emulsion, is being trialed by a U.K. DIY retailer in a plastic pail that incorporates 25% post-industrial content.

BQ_paint_can
BQ_paint_can

As the U.K.’s biggest seller of paints for the retail market, B&Q takes a significant interest in the issue of waste from paint. In a statement of commitment to long-term sustainability, the company is working with supplier Newlife Paints. This eco-friendly company collects paint destined for landfill, separates it into color batches, and reconditions it into usable, recycled paints. Newlife is supplying B&Q with a white emulsion paint to be trialed under the retailer’s Home Eco brand, a label that runs across several product types to give consumers a “greener” alternative. 


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