Trials confirmed the compatibility of the jar with G’s new product range, so G’s approached Marks & Spencer about the possibility of launching the range. This coincided with the retailer’s own plans for the launch of its new British Groceries range, which comprises a repackaging of existing products as well as new additions, with a view towards improving the consumer experience.
Marks & Spencer commissioned 18 products from G’s, all packaged in the RPC jar. The plastic container marks an 80% packaging reduction compared to similar glass packaging, providing significant improvements in logistics due to lightweighting. At the same time, the jar offers a higher resistance to shattering than glass for enhanced consumer safety, while its comfortable handling helps to assist Marks & Spencer’s commitment to “frustration free” packaging.
The jar is complemented with a unique and patented Twister closure system from leading closure manufacturer Bapco Closures. Introduced into the UK for the first time, the three-part injection-molded closure includes an overcap and fused foil laminate. It also features an easy-grip, spiral ring-pull mechanism that requires little force to open.
“The combination of G’s expertise in traditional British cooking, RPC’s lightweight jar and Bapco’s easy-open closure has helped create this exciting new packaging style for a selection of our British Grocery products,” comments Helene Roberts of Marks & Spencer.