Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Polish distiller employs traditional packaging for premium vodka in U.S.

Relic bottle and tattered label used to launch Wódka, marketed as a premium rye vodka sold at an honest price.

Wodka
Wodka

While walking through the Polmos Bialystock distillery in Eastern Poland, Wódka founder James Dale discovered a relic from Poland's communist era: a blue bottle with a slightly tattered label that simply read "Wódka," the Polish word for " vodka," sitting on a display shelf.

Intrigued, Dale researched the mystery bottle. The Polmos distillery, the leading vodka producer in Poland, was a state-owned monopoly founded in the late 1920s that controlled the spirits market, namely because the communist authorities forced all distilleries to become a part of the monopoly. Retaining that original bottle's minimalist design, Wódka aims to stick to its working-class roots by producing quality vodka that’s accessible to everyone. Wódka is distributed in North America by Panache Imports.

Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report
2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
Access Now
2024 PACK EXPO Innovations Reports