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Established stevia brand refreshes packaging for greater green mileage

100% recycled material and a smaller package size reflect Wisdom Natural Brands’ commitment to the environment.

Sweetleaf
Sweetleaf

As stevia sweeteners hit the mainstream, one of the category’s first packaged products, StweetLeaf Stevia® from Wisdom Natural Brands™, has undergone a package redesign to capitalize on the product’s all-natural advantages, conveying “green” both through its color and its messaging.

SweetLeaf is the only 100%-natural, zero-calorie, zero-carbohydrate, zero-alcohol, zero-chemical, and zero glycemic-index stevia sweetener available. Wisdom Natural Brands founder and president Jim May—referred to by some in the U.S. as the “Father of Stevia” and the first winner of the Lifetime Achievement Award from Stevia World International—was among the first to recognize the potential for the sweet herb, native to Paraguay, as an alternative to sugar and synthetic sweeteners. May’s pioneering process for stevia extraction and purification requires no chemicals, solvents, or alcohols; only cool, purified water is used.

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