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Positioning your company for growth--the future of packaging

If someone asked you where packaging is headed over the next decade, you’d probably have a tough time answering.

The packaging scene is so dynamic, who can predict every twist and turn it’s likely to take?

But not knowing the answer to such a question doesn’t change one fundamental fact: Come what may, it’s your job to be ready. You’d better be prepared to be a leader and a winner.

Every other month for the past year, we’ve tried in this column to help prepare you, to be your guide to the future of packaging. We’ve delivered our insights on:

• how packaging enables new product development,
• the role of packaging at retail,
• the importance of sustainability,
• the need for open innovation, and
• the changing packaging professional.

Just look at the changes we’ve seen taking place in the packaging sector. Packaging’s move from being a cost center to being a profit center for organizations across the value chain is among those changes. And how about the growth of private label packaging? Who would ever have thought that private-label packs would commercialize consumer packaging benefits before branded packs? Look no further than Archer Farms’ innovative canisters for its line of ready-to-eat cereals or Archer Farms’ potato chip packs that have a reclosable zipper.

And what about the shelf impact of packaging, also known as the First Moment of Truth because this is where consumers have their first encounter with the product/package at the retail shelf? Today’s package designers have gotten so good at creating impact on the shelf that you have to wonder what can be tried next.

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What's in store for CPGs in 2025 and beyond? <i>Packaging World</i> editors explore the survey responses from 118 brand owners, CPG, and FMCG <i>Packaging World</i> readers for its new Annual Outlook Report.
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Annual Outlook Report: Automation & Robotics