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Positioning your company for growth--the future of packaging

If someone asked you where packaging is headed over the next decade, you’d probably have a tough time answering.

The packaging scene is so dynamic, who can predict every twist and turn it’s likely to take?

But not knowing the answer to such a question doesn’t change one fundamental fact: Come what may, it’s your job to be ready. You’d better be prepared to be a leader and a winner.

Every other month for the past year, we’ve tried in this column to help prepare you, to be your guide to the future of packaging. We’ve delivered our insights on:

• how packaging enables new product development,
• the role of packaging at retail,
• the importance of sustainability,
• the need for open innovation, and
• the changing packaging professional.

Just look at the changes we’ve seen taking place in the packaging sector. Packaging’s move from being a cost center to being a profit center for organizations across the value chain is among those changes. And how about the growth of private label packaging? Who would ever have thought that private-label packs would commercialize consumer packaging benefits before branded packs? Look no further than Archer Farms’ innovative canisters for its line of ready-to-eat cereals or Archer Farms’ potato chip packs that have a reclosable zipper.

And what about the shelf impact of packaging, also known as the First Moment of Truth because this is where consumers have their first encounter with the product/package at the retail shelf? Today’s package designers have gotten so good at creating impact on the shelf that you have to wonder what can be tried next.

Coding, Marking, and Labeling Innovations Report
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Coding, Marking, and Labeling Innovations Report
Break out of the ordinary: see what’s new in packaging & processing!
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Break out of the ordinary: see what’s new in packaging & processing!