Discover your next big idea at PACK EXPO Las Vegas
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries. Click to learn more.

Danimals debuts 'crush cup'

Kids' collapsible yogurt cups offer spoonless, on-the-go snacking.

Pw 5650 Danimals

Danimals brand yogurt from The Dannon Company, Inc., White Plains, NY, offers a new wrinkle: The yogurt is sold in "crush cups." The Danimals crush cups are molded with accordian-style pleated sides that permit them to be squeezed to dispense the yogurt for direct eating from the cup.

"The Crush Cup makes it even more fun for kids to enjoy Danimals, and it's easier to enjoy on-the-go because no spoon is needed," says Dannon senior director of public relations Michael Neuwirth.

The Danimals Crush Cups were shipped to retailers nationally beginning in mid-January.

"Our customers [retailers] have enthusiastically accepted this new product because they see the innovation of the packaging design and the significant marketing investment Dannon is making," explains Neuwirth."The initial feedback from consumers is also extremely positive, both about the product as well as the advertising."

Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce
2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
Access Now
2024 PACK EXPO Innovations Reports