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Danimals debuts 'crush cup'

Kids' collapsible yogurt cups offer spoonless, on-the-go snacking.

Pw 5650 Danimals

Danimals brand yogurt from The Dannon Company, Inc., White Plains, NY, offers a new wrinkle: The yogurt is sold in "crush cups." The Danimals crush cups are molded with accordian-style pleated sides that permit them to be squeezed to dispense the yogurt for direct eating from the cup.

"The Crush Cup makes it even more fun for kids to enjoy Danimals, and it's easier to enjoy on-the-go because no spoon is needed," says Dannon senior director of public relations Michael Neuwirth.

The Danimals Crush Cups were shipped to retailers nationally beginning in mid-January.

"Our customers [retailers] have enthusiastically accepted this new product because they see the innovation of the packaging design and the significant marketing investment Dannon is making," explains Neuwirth."The initial feedback from consumers is also extremely positive, both about the product as well as the advertising."

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