Discover your next big idea at PACK EXPO Las Vegas
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries. Click to learn more.

Sweet! Bee at heart of branding

Deluxe Honeydrop flavored water designed for high-end simplicity.

Pw 5856 Honeydrop

One trend that is gaining momentum on shelves around the store is simplicity in on-pack branding and communications. This tactic is especially noticeable in beverage aisles, and one recent example is Deluxe Honeydrop, a flavored-water product infused with 100% USDA Certified Organic honey, from Deluxe Honeydrop, New York City.

Working with Pearlfisher (www.pearlfisher.com), Deluxe Honeydrop gives the brand a high-end positioning. The simple graphic design brings to life the natural source of honey with the icon of a bee graphic, inspired by the shape of a honey dipper. DWS Printing (www.dwsprinting.com) prints the biaxially oriented polypropylene labels from ExxonMobil Chemical (www.exxonmobilchemical.com) in six colors. The label decorates a PET bottle provided by Amcor PET Packaging (www.amcor.com).

Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
REGISTER NOW AND SAVE
Break out of the ordinary: see what’s new in packaging & processing!
Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? Packaging World editors explore the survey responses from 118 brand owners, CPG, and FMCG Packaging World readers for its new Annual Outlook Report.
Download
Annual Outlook Report: Automation & Robotics