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Can graphics pay tribute to street art

AriZona Beverages rolls out All City NRG energy drinks in artfully decorated cans.

Pw 7465 Web Arizona
In late November 2007, AriZona Beverages, Lake Success, NY, rolled out its All City NRG green tea-based, pomegranate juice-flavored energy drinks in tall, slim-line, 16-oz, white-coated aluminum cans.

The cans and the can ends with distinctive black pull-tabs are supplied by Rexam. The 9-color rotogravure-printed PVC shrink sleeve labels, sporting glitzy graffiti graphics, are supplied by Multi-Color Corp.. Suggested retail price per can is $1.99 to $2.49.

All City NRG is being packaged in three separate can versions called the "subway series," designed by Vincent "Factone" Ficarra of Mpire Creative, New York City.

AriZona Beverages creative director Wes Vultaggio says, "The art is a form of expression that captures the creativity, imagination, and energy of the urban lifestyle. Since AriZona originated in Brooklyn, we thought we would pay tribute to the passion and originality of these artists with our own street art design on the can and with a bold energy-infused beverage."  

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