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'Zenergized' for Costco

Bevology, a start-up company based in San Francisco, CA, didn’t want its Zenergize Energy+ fizzy drink tablets to fizzle at Costco. So it developed suitable packaging under the club store’s guidance, including focus-group tests conducted with 100 consumers.

Pw 7598 Zenergize Tub


That effort has paid off. The 40-count canister, launched in early 2007 into 20 select Costco locations in Los Angeles and Hawaii, was expanded into 50 LA-area Costco stores by fall.

The stock 73⁄4-in.-H, 4-in. dia PET canister from CCW Products contains 40 individually wrapped, vitamin-infused effervescent tablets. The PET canister itself is wrapped in a colorful, 2-mil polyvinyl chloride shrink sleeve, gravure-printed in eight colors by Ameri-Seal.

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