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Cognac debuts tactile shrink sleeves

Faux leather finish adds a touch of luxury.

Pw 7918 Web Cognac

Providing a sensory element to increase brand differentiation and add a touch of luxury to traditionally packaged products, Sleever Intl. (www.sleever.com) has launched the Skinsleever® line of faux leather-relief shrink labels.

The label stock, said by the converter to “recreate the incredible feel of six exceptional leather finishes,” including lizard, python, ostrich, and others, in a palette of modern colors, made its commercial debut on a limited series of leather-encased XO Cognac flasks held in a rigid plastic gift set from Cognac De Luze.

A second application, from Icelandic Glacial, comprises a collectible luxury mineral water adorned with a small brown sheath and leather lacing.

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