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Frozen treat tube mimics energy drink can

Hershey's Ice Cream cobrands with Banzai energy drink manufacturer Swanel Beverages Inc. to create Banzai Energy Ice in a 4-oz squeeze tube.

Pw 8929 Web Banzai

The 4 oz treat is packaged in a squeeze-up tube made of solid bleached sulfate from Solo Cup Co. (www.solocup.com). Hershey's Ice Cream, Harrisburg, PA, fills the tubes using a Flex E Fill Rotary Filler from Solo Cup Co. and heat seals them with a thin foil lid, also from Solo Cup.

The tube is rounded at the top and tapers down to a flat base, making it convenient to dispense the product from the bottom up. "It's easy to eat from," says Tom Ryan, vice president of purchasing. "It keeps your hands clean, even in warmer weather where a Popsicle, pushup, or other configuration may quickly melt."

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