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Godiva delivers boxed elegance

Godiva Chocolatier Inc., New York City, raises the chocolate bar with its latest offering, Platinum, launched globally in September 2005.

The exquisite products are matched by equally classy boxes.

Distinctive touches center on the arched box cover, reminiscent of Godiva’s Truffles introduced last fall (see packworld.com/go/c155), and on the brand’s iconic horse-riding figurehead, who appears gold stamped—along with the branding and little else on the minimalist design—and embossed on a special paper that’s wrapped around the lid.

Godiva senior art director Massoud Mansouri credits the creative input of Tolleson Design for the design and McLean Packaging, which supplies the paper-wrapped bases and covers, for the execution.

McLean provides five boxes for Platinum, comprising bases and lids, from a four-piece, 1.5-oz box to a 60-count, 2-lb box. McLean’s automated lines wrap stamped and embossed 48# platinum-colored paper sourced from Gmund North America around the lid. Mansouri says the paper’s textured surface provides a hand-crafted aspect to the packaging.

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