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Holiday launch for three-packs

Aunt Lydia’s Italian Crème toppings are now available in multiflavor three-packs from FACT Corp., Freehold, NJ, in two packaging formats.

Pw 12244 Rounded Boot3 Pack

The company receives the aerosol cans of the nondairy toppings in bulk from Italy before its unidentified contract packager creates either a shrink-wrapped three-flavor combo in a corrugated paper “boot” or in a white paperboard window carton, says Jacqueline Danforth, president of FACT (Food and Culinary Technology). The company wanted the three-packs ready for club-store marketing just ahead of the 2004 holiday season.

“The company that does our warehousing set up a packaging line to create the three-packs,” Danforth says. “It presented us with several packaging options for the packs. With the help of retailer feedback, we selected the shrink-wrapped ‘boot’ and the box. So far as individual sources of packaging materials, we rely on them.”

FACT will offer two varieties of three-packs, one with vanilla, chocolate and strawberry toppings, the other with vanilla, chocolate and mocha. The company, which has been importing the crèmes for about a year, also sells each flavor in a 12-count corrugated shipper. The products are sodium- and cholesterol-free and require no refrigeration. They are primarily used as a dessert topping, although the mocha flavor is often used with coffee.

For retailers using the three-packs, FACT’s contract packager has to cover the individual UPC code on each can and then apply a new label with a UPC code specifically for the three-pack. Although the three-packs display the individual can label graphics well, Danforth says the white box could be printed, if a retailer wanted to customize it.

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