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DESIGN

Graphics for an organic tea bottleHonest Tea now offers its organic, ready-to-drink teas in 100% recyclable plastic bottles with a panel-less design for a sleeker, more eye-catching look that highlights the healthy, low-sugar/low-carb profile of the teas.

Pw 12614 Honestteagroup1

“We wanted to develop an exciting package that complements our glass line while allowing people to enjoy our tea in new places,” says Seth Goldman, president and Tea-EO at Honest Tea. “And we wanted to do it in a way that didn’t compromise our brand or our commitment to sustainability.” The innovative packaging utilizes a new filling technology that eliminates the need for heat expansion panels and ribs found on most hot-fill plastic bottles. As a result, the new panel-less design provides a cleaner, more elegant look that captures the look of glass. For the graphic design, Honest Tea turned to Flowdesign, which created a fresh new look while maintaining the strong brand identity associated with the original label. “Flowdesign helped us to create a powerful new way to expand our brand into new channels,” Goldman says.

Exotic packaging design

Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
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Break out of the ordinary: see what’s new in packaging & processing!
2024 PACK EXPO Innovations Reports
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2024 PACK EXPO Innovations Reports