'Mirror' bottle reflects sunscreen (sidebar)

Ormond Beach, FL-based Hawaiian Tropic/Tanning Research Labs won DuPont Silver for a bottle with a mirror embedded in its front panel. Empire/Emco worked with Hawaiian Tropic to design the bottle and served as a broker through bottle molding, decorating, and filling steps.

Pw 12786 Sunblock

The high-density polyethylene bottles are extrusion blow-molded by Currier Plastics with Hawaiian Tropic’s name and sunburst logo embossed into the white bottle. Currier ships bottles to Hanes Erie for a three-step decorating process.

First, the words “Sheer Reflections Formula” are hot-stamped into the face of the bottle. Next comes two-color screen-printing on the front and back panels. Step three has Hanes Erie employees manually applying a 1”-diameter pressure-sensitive acrylic mirror to a matching recess in the bottle. A 3M adhesive keeps the mirror in place.

Hanes Erie sends decorated bottles to Hawaiian Tropic’s Ormond Beach facility for filling and application of a nine-component injection-molded flamingo pump from Seaquist Perfect. A matte polypropylene white “flamingo” dispenser tops the blue closure shroud.

“There’s no other sun-care products company that has included an imbedded, functional mirror,” explains Jennifer Engler, public relations/advertising manager. “It’s right on the bottle for error-proof application.”

“The flamingo-style pump makes the pumping style simple, while adding an air of elegance to the bottle,” adds Stephanie Mellenberndt, director of marketing. “The pump also has a quarter lock turn mechanism, which makes the package a great on-the-go bottle to throw in your beach bag or purse without the worry of spillage or leaking.”

Sold exclusively in a 4-oz, 30 spf formula, “Faces’ retails for $6.29 to $7.99, at such outlets as CVS, Eckerd, Walgreens, Target, and Wal-Mart, as well as grocery stores.

“Our sell-in for 2004 was amazing,” says Mellenberndt. “It was one of the best new product entries we have had in the history of the company.” —JB

See the story that goes with this sidebar: 2004 DuPont Award Winners

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