The high-density polyethylene bottles are extrusion blow-molded by Currier Plastics with Hawaiian Tropic’s name and sunburst logo embossed into the white bottle. Currier ships bottles to Hanes Erie for a three-step decorating process.
First, the words “Sheer Reflections Formula” are hot-stamped into the face of the bottle. Next comes two-color screen-printing on the front and back panels. Step three has Hanes Erie employees manually applying a 1”-diameter pressure-sensitive acrylic mirror to a matching recess in the bottle. A 3M adhesive keeps the mirror in place.
Hanes Erie sends decorated bottles to Hawaiian Tropic’s Ormond Beach facility for filling and application of a nine-component injection-molded flamingo pump from Seaquist Perfect. A matte polypropylene white “flamingo” dispenser tops the blue closure shroud.
“There’s no other sun-care products company that has included an imbedded, functional mirror,” explains Jennifer Engler, public relations/advertising manager. “It’s right on the bottle for error-proof application.”
“The flamingo-style pump makes the pumping style simple, while adding an air of elegance to the bottle,” adds Stephanie Mellenberndt, director of marketing. “The pump also has a quarter lock turn mechanism, which makes the package a great on-the-go bottle to throw in your beach bag or purse without the worry of spillage or leaking.”
Sold exclusively in a 4-oz, 30 spf formula, “Faces’ retails for $6.29 to $7.99, at such outlets as CVS, Eckerd, Walgreens, Target, and Wal-Mart, as well as grocery stores.
“Our sell-in for 2004 was amazing,” says Mellenberndt. “It was one of the best new product entries we have had in the history of the company.” —JB