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Plastic carton shows off new Aquafresh tube

A folding carton made of 15-mil polyvinyl chloride is helping new Aquafresh Extreme Clean toothpaste fly off store shelves. For a time since its introduction early this summer, the new brand was reportedly the top-selling item in Wal-Mart’s toothpaste aisle.

Pw 14041 Aquafresh1

Marketed by GlaxoSmithKline Consumer Healthcare, Moon Township, PA, Aquafresh Extreme Clean is available in 4.3- and 5.6-oz tubes of metallized silver with a unique stand-up cap. “When we selected this package, we really wanted this product to stand out from others,” says Lori Lukus, corporate communications specialist at GSK. She declined to identify the source for either the tube or the closure.

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