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Cool bottles for a hot market

R. Torre’s attention-getting sleeve-labeled HDPE bottles improve pouring and save shelf space. Dispensing pump offers drip-free operation.

Form and function chill out together in shelf-stable 64-oz bottles of Torani brand coffee blends and fruit smoothie mixes from
Form and function chill out together in shelf-stable 64-oz bottles of Torani brand coffee blends and fruit smoothie mixes from

Cool-looking bottles of Torani brand smoothie blends make the creation of chilled beverages a whole lot smoother.

For foodservice accounts, R. Torre & Co., South San Francisco, CA, markets Caffioco coffee blends and Frusia whole fruit purees in high-density polyethylene bottles with shrink-sleeve labels. The shelf-stable products are used as the base mix for frozen concoctions at cafes, restaurants, and bars.

Caffioco frozen coffee blend debuted in 64-oz blue pigmented bottles in March 2002. Frusia whole-fruit purees were introduced in similar bottles—pigmented a darker shade of blue—in March 2003. The bottles’ blue hues connote the “coldness of the products,” says foodservice marketing director Kira Klaus.

By contrast, the bottled products’ reception has been anything but chilly: “The reaction has been incredibly positive,” says Klaus.

The custom-designed bottles are blow molded by Premier Plastics with a recessed, smooth central panel to accept the sleeve labels. Premier supplies the bottles to Torre’s contract packager predecorated with the 2-mil monolayer polypropylene stretch sleeves, which are flexo-printed in eight colors. A varnish protects the sleeves from scratching, tearing, and handling abuse. The bottles are supplied to Torre’s contract packager in two-count corrugated reshippers, though Torre declines to identify the contract packager or its label supplier. The hot-filled bottles use an induction-sealed, gold-colored 38-400 tamper-evident closure and liner from Top Seal. Product shelf life is one year.

The duo product lines result in Torani Frozen, the company’s “complete frozen beverage solution for operators,” according to Klaus. The products include seven Frusia flavors and two Caffioco flavors, mocha and latte. Operators add the product to ice, milk or other liquid, and then blend for a chilly concoction. The products’ sugar content keeps them shelf stable after opening.

Smoothie innovation

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