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Zipper broadens ice bag's appeal

Arctic Glacier, a leader in the $2.5 billion North American packaged ice industry, was looking for a way to differentiate its Premium ice from other providers and increase retail sales. Management saw package reclosability as the answer.

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"Adding zipper resealability has given us the competitive advantage over other ice brands packaged in traditional non-resealable bags," says Deina Merschbrock, director of sales and marketing at the West Point, IA, firm. "We gained increased market share because consumers preferred the added convenience of easy storage provided by our quality brand."

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