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Blister pack components on demand

Plastic bags with preprinted header cards were too costly and too labor intensive to fill and staple shut. Thermoformed PVC blisters with ‘slider cards’ are a big improvement.

Shown here is a sampling of TVG's new blister packs, including products on the far right that represent the core product line.
Shown here is a sampling of TVG's new blister packs, including products on the far right that represent the core product line.

For about seven years now, The Vintage Group of Oxnard, CA, has been making car and motorcycle accessories sold through car dealerships and other specialty outlets nationwide. Its product line includes valve stem caps, key chains, logo license plate bolts, and other items comparably sized. Packaging has always been a simple plastic bag filled by hand and topped with a paperboard header card manually stapled to the top of the bag for pegboard display.

But packaging took a dramatic turn recently after a special project that TVG executed for Harley Davidson. For this project, the Milwaukee-based motorcycle maker steered TVG to packaging supplied by All About Packaging.

“Our experience on that project was so positive we later approached them to work with us in redesigning the packaging for our core product line,” says TVG president Tom Johnsen. “They had a lot of good ideas.”

When the dust settled, the plastic bag and header card formerly used by TVG had been replaced by a thermoformed polyvinyl chloride blister and a paperboard slider card that slides into flanges formed around the perimeter of the blister. Card and blister are stapled for security. Five blister varieties accommodate all five product shapes carried by TVG in its core product line.

The 18-pt SBS slider card is the same for all five items, regardless of whether the item sports a Ford, Lexus, or BMW logo. All About Packaging has the cards flexo printed in three colors by an outside converter in large quantities. Graphics and copy printed on the cards consist of nothing more than a black border around the entire perimeter, the company logo, and the words “TVG manufacturing.” This makes the same card suitable for any of the items among TVG’s core products.

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