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Reestablishing a brand

In order to reestablish itself as a skincare innovator, Olay assigned design and branding agency Webb Scarlett for its Daily Facials and Total Effects line of anti-aging skincare products.

Pw 14508 Webb Scarlett Olay

The tapered shapes of the serum and lotion bottles embody feminine curves and crisp elegance that imply efficacy. The crème product capitalizes on the airless pump closure introduced in the Total Effects line. Designers developed a transparent curved sleeve with end caps to display the product. The packs expand the tiny bottles’ shelf presence, enable transparency and layering in the graphics, and help the products stand out in the skincare aisle. —ALR

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