Capri Sun launches 'bottle can'

In February, Tarrytown, NY-based Kraft Foods Beverages Division introduced Capri Sun Island Refreshers in a 16.5-oz aluminum “bottle can.”

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Cans are manufactured in Japan with a cresting ocean wave and images of fruit direct-printed onto them. Filling is reportedly done by Kraft in the United States. A resealable twist-off cap tops the container. “The packaging has the feel of an aluminum can, yet the shape and capacity of a plastic bottle,” contends Margery Schelling, senior category business director for Kraft Foods Beverages, New Product Division.

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