Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Michelob's teardrop bottle to be replaced

After testing on specialty Michelob brands, a new slope-shouldered longneck bottle will be introduced for Anheuser-Busch’s super-premium Michelob and Michelob Light beers.

Pw 15656 Michelob

The new bottle rolls out nationwide this month, replacing the teardrop-shaped bottle that has been the brand’s signature for 41 years.

“Rolling out new packaging is an exciting step for the Michelob brands,” says Dave Peacock, vice president high-end brands for St. Louis-based A-B. “The response from consumers of our specialty beers in this bottle has been very positive. And by having the new packaging available this fall, we will be able to capitalize on the holiday selling season, which is always an important period for the Michelob family.”

List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report