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Alfresh extends into PET

Toronto, Canada-based Alfresh Beverages Canada in January began selling its 473-mL (16-oz) fruit juices in PET bottles, rather than glass, under the Everfresh brand name in Canada and Fairlee in the United States.

Pw 16240 Fairlee

Alfresh uses a clear bottle structure from Crown Cork & Seal (Philadelphia, PA) of PET/CC&S’s Oxbar™ oxygen scavenger/PET. Oxbar helps prevent oxygen permeation and maintain product integrity.

“One of the big factors we liked about this bottle was its shelf life,” comments Gary Krupa, Alfresh’s director of marketing. “With many existing PET bottles, shelf life would have been nine months or less. The Oxbar technology prevents oxidation of the product and gives us the same 12-month shelf life we had with glass.” Krupa says the new PET bottle replaces glass for this size, though Alfresh will continue to use glass for other sizes.

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