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Blue Ice mimics design

21st Century Spirits, City of Commerce, CA, felt the best way to link its 50-ml size of Blue Ice potato vodka to its striking 750-ml glass bottle was to duplicate the design. Like its parent glass version launched two months earlier, the 50-ml bottle uses a pressure-sensitive label that yields a no-label-look, and includes icicles molded into the back panel.

Pw 16460 Blue Ice1

“We chose to mimic the larger retail package with the highest amount of detail that we could,” says Chris Jones, marketing director. “The goal was to develop a bottle versatile enough to appeal to airlines, cruise ships, and other users of 50-ml bottles.”

Given the complexity of the asymmetric parent bottle (see packworld/go/c006), introduced two months earlier, it certainly wasn’t an easy task.

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