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Graphic revitalization

In 1957, Vitabath came out with its first bath and shower gel called Vitabath Gelée. Not much had changed until February when Vitabath released a new fragrance and a new look. Phoenix-based Belae Brands, the maker of Vitabath personal care products, unveiled a modern, upscale packaging design, featuring a contemporary new logo screen-printed directly to the bottle.

Pw 17049 Vitaba

The white opaque high-density polyethylene bottles of Gelée feature ridges around the rounded edges of the container. Additionally, the redesigned line includes new containers for lotions and cartons that also have the revitalized graphics.

The new package image, designed by L3 Creative (Phoenix, AZ), portrays a clean and confident feeling. The face of the package, where the Vitabath logo and product-identifying copy are located, is flat, giving the bottle a more varied look. Vitabath is available in department and drug stores nationwide. Vitabath Gelée retails from $18 for the 10.5-oz bottle to $99 for the gallon.

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