The white opaque high-density polyethylene bottles of Gelée feature ridges around the rounded edges of the container. Additionally, the redesigned line includes new containers for lotions and cartons that also have the revitalized graphics.
The new package image, designed by L3 Creative (Phoenix, AZ), portrays a clean and confident feeling. The face of the package, where the Vitabath logo and product-identifying copy are located, is flat, giving the bottle a more varied look. Vitabath is available in department and drug stores nationwide. Vitabath Gelée retails from $18 for the 10.5-oz bottle to $99 for the gallon.