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Cost savings drive changes

Inside the box thinking is yielding savings for Western Digital Corp., Lake Forest, CA, which changed its protective packaging in Nov. ’00 for a six-item line of hard drives sold in the United States.

Pw 17331 West

WDC switched from twin expanded polyethylene foam inserts to a pair of Reflex end caps from Reflex Packaging (Burlingame, CA) that suspend the 5¾’’ x 5’’ x 1’’drive inside a corrugated box. The nestable end caps are custom thermoformed from low-density polyethylene sheet by Berkley Industries (La Mirada, CA) that’s made of 100% post-consumer recycled content.

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