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A sleeve-label solution

Caprice des Dieux is a popular cheese brand in France immediately recognized by its oval-shaped, blue paperboard carton. So when French cheese marketer Bressor launched a brand extension called Caprice des Anges, it was essential that the new product’s packaging build on the equity already established by its Caprice des Dieux.

Pw 17425 Bressor

An oval paperboard carton, however, was out of the question because the new product is a fresh cheese that naturally exudes moisture that would ruin a paperboard package. The solution: An oval-shaped thermoformed tray and domed lid held together by a shrink-sleeve label that’s clear in some places to show the cheese, yet blue in others to echo the well-known graphics of Caprice des Dieux.

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