New Tool: ProSource
Checkout our packaging and processing solutions finder, ProSource.

Alberto-Culver's all-natural bottle graphics

In an effort to recover its declining herbal shampoo/conditioner business, Alberto-Culver, maker of Alberto VO5 products, decided to modernize and “naturalize” its outdated bottles.

Pw 17736 Vo Natsham3

The Alberto VO5 Naturals line was contained in green-tinted, opaque high-density polyethylene bottles. According to Gina Lazaro of Melrose Park, IL-based Alberto-Culver, it was difficult to differentiate between the shampoos and conditioners. An in-house design team decided clear polyvinyl chloride bottles for shampoo and opaque HDPE bottles for conditioner would better showcase the product colors. While the subtle teardrop-shaped bottle remains virtually unchanged, what distinguishes the new bottles are clarity and attractive graphics. Clear pressure-sensitive labels add to the package’s crystalline quality. The labels are flexo-printed in four colors with a one-color rotary screen for the text. Since the redesign, sales are up significantly, says Lazaro.

How AI is reshaping CPG manufacturing operations
Today’s CPG companies are faced with mounting challenges in their manufacturing operations. You have the data that could help you, but can you turn that data into knowledge? See how artificial intelligence can help. Learn what’s working for Pfizer, Post, and Smithfield.
Read More
How AI is reshaping CPG manufacturing operations
How Can You Honor a Leader?
Induction into the Packaging & Processing Hall of Fame is the highest honor in our industry. Submit your leader to be considered for the Class of 2024 now through June 10th. New members will be inducted at PACK EXPO International in Chicago
Read More
How Can You Honor a Leader?