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Evian's 'Nomad' travels to the U.S.

S.A. Evian Co., Evian, France, introduced its “Nomad” bottled water last summer, first in Europe and then in the United States. The polyethylene terephthalate-bottled water (below left) is topped with an unusual hinged closure molded with a loop.

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The loop allows the 750-mL bottle to be conveniently clipped to something such as a backpack, allowing the consumer to tote it along.

The loop portion of a hinged protective “overcap” is the key part of the custom one-piece closure (inset). The hinge, which is locked, must be released to access the product. That’s done through a three-step process printed on the label: Press on the [molded] arrow; pull ring; remove foil seal.

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