Is the marketing of cosmetics and toiletries truly a global business? According to new research, the top 10 manufacturing companies generate nearly two-thirds of all global sales of these products. That figure is just one conclusion gleaned from a research report, “World Cosmetics & Toiletries Packaging, 2000-2005,” published in April by Market Tracking Intl. (London, England).
In total, the report says, the worldwide market for cosmetics and toiletries packaging reached $8.5 billion in 1998, and was predicted to reach the $9 billion mark this year. Packaging for the category is expected to total $10.5 billion by 2005. The growth rate has fluctuated in recent years, from increases of nearly 14% in ’95 to 4.6% the following year. Last year, the growth rate for the value of packaging for cosmetics and toiletries was a weak 5.7%, due largely to pressure on the global economy.
Within packaging, plastic containers make up the largest segment, at slightly more than 40% in ’98 (see chart). If plastic laminated tubes were combined with containers, the overall plastic packaging was predicted to have reached nearly 55% in ’98.
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