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Upscale dressings get Olympic treatment

When athletes sit down to eat at the 1996 Summer Olympics in Atlanta, they may encounter Olympic 'gold' decorating on the sauce bottle they pour.

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Since the mid '80s, Atlanta-based Oak Hill Farms has been causing a stir in the gourmet food industry with its upscale dressings and sauces. But the company profile should reach a new high in the months to come now that Oak Hill has been approved as a 1996 Olympic Games Gourmet Collection licensee.

"We've started packing under that label and will be introducing a couple of products at a time this year until we have all the products ready for next year," says sales manager Ross Glover. Supplied by The Label Factory (Santa Ana, CA), the pressure-sensitive label is gold foil-embossed.

Also fueling sales growth for the firm is a custom bottle designed in 1993. Owner Bob Budd attributes part of Oak Hill's recent success to this distinctive container.

"We always knew we had the best possible product, but our packaging wasn't upscale and distinctive enough to communicate that message," Budd points out.

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