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More than just a pretty package

A line of high-density polyethylene bottles combines form and function to clinch NACD's Best of Show award. Other winners also fit the theme of beauty and functionality.

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Announced April 25, 1999, in Indian Wells, CA, awards were given to the top three products in each of seven NACD categories. More than 200 packages entered the annual competition.

The steps on the TileLab bottle correspond with the four steps of tile care: clean, restore, protect and beautify. Each tile care category has three corresponding products and its own highlight color on the label and closure.

"When we developed the line, we tried to make it simple for people to choose the right product. That's why within the line we tried to identify specific purposes for the product," says Diane Wood, product manager at Custom Building Products. "We wanted to teach consumers the right way to care for tile, stone and grout." Arroyo, she says, served as packaging supplier and consultant through the entire packaging development process.

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