“Brand owners can now easily choose transparent packaging, even for sensitive products,” said Marco Hilty, VP Strategy and R&D for Amcor Flexibles Europe and Americas. “Packaging that shows the product inside increases consumer trust and the likelihood of purchase. For sensitive products however, this was typically not a practical option, and they were hidden behind aluminium-based or metallised packaging. AmLite gives packaging designers and marketing teams a cost competitive alternative.” In addition to transparent, AmLite is also available with a white sealant layer, resulting in brighter printed colours by eliminating the grey background of metal-based materials.
AmLite was developed using Amcor Barrier Coating, a micro-thin transparent barrier layer that is deposited on a base web. The result is a lightweight material with barrier levels approaching that of aluminium. AmLite also utilises special high performance grades of PE or OPP sealant, for excellent performance on packing machines and a reliable seal.
“AmLite can offer a significant environmental benefit by reducing material use,” said Wojciech Skalbani, Global Sales & Marketing Director Technical Products for Amcor Flexibles Europe & Americas. In a lifecycle assessment, AmLite provided a 40% carbon footprint reduction and 21% weight reduction compared to standard Alu-based materials. “Additionally, it can help our customers ensure product safety by allowing the use of metal detectors after packs are filled and sealed,” said Skalbani.
AmLite can be used for a range of ambient wet and dry food products, as well as medical and personal care products like powders and lotions. AmLite also offers excellent sealing properties and a strong seal to create a variety of pack formats, including regular, stand up and spouted pouches, as well as flow packs, sachets, and more.
For more information about AmLite go to: www.amcor.com/AmLite.