Pechiney Plastic Packaging: Sensory-enhancing flexible packaging

Pechiney Plastic Packaging (Chicago, IL) has introduced a new flexible package that appeals to consumers’ senses through aromatic inks, new textures, and intense graphics.

Pw 16028 Pech

Designed for use in the pet food, cereals, cosmetics, personal care, baked goods, soup, snacks, and drink markets, package uses existing UV ink technology not usually associated with flexible packaging to allow aromatic ink to be surface-printed on plastic. The process uses higher-line flexo plates and 150-200 line screens versus the 100-120 line screens normally used on flexible film. Rotary screening allows new texture options for flexible surfaces.

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