Sleever Intl. (Mississauga, Ontario, Canada) supplies the 2.4-mil (60-micron) label. The combination of Sleever’s SI-OPS-RF shrink film and sleeving equipment provides a label that is printed and applied to the curve-shaped jar without visual deformation of the graphics. Graphics include a tempting bowl of ice cream topped with cherry fruit syrup.
On the market since June ’01, the product is being sold in Italy, France, U.K., U.S., Germany, and Spain.