Italian product applies shrink label design

Bologna, Italy-based Amarena Fabbri packages its new fruit-in-syrup “Frutto e Sciroppo” in a 4.5-oz (130-g) glass jar with a new nine-color printed shrink label.

Pw 19079 Amarena

Sleever Intl. (Mississauga, Ontario, Canada) supplies the 2.4-mil (60-micron) label. The combination of Sleever’s SI-OPS-RF shrink film and sleeving equipment provides a label that is printed and applied to the curve-shaped jar without visual deformation of the graphics. Graphics include a tempting bowl of ice cream topped with cherry fruit syrup.

On the market since June ’01, the product is being sold in Italy, France, U.K., U.S., Germany, and Spain.

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