Italian product applies shrink label design

Bologna, Italy-based Amarena Fabbri packages its new fruit-in-syrup “Frutto e Sciroppo” in a 4.5-oz (130-g) glass jar with a new nine-color printed shrink label.

Sep 30th, 2002

Pw 19079 Amarena

Sleever Intl. (Mississauga, Ontario, Canada) supplies the 2.4-mil (60-micron) label. The combination of Sleever’s SI-OPS-RF shrink film and sleeving equipment provides a label that is printed and applied to the curve-shaped jar without visual deformation of the graphics. Graphics include a tempting bowl of ice cream topped with cherry fruit syrup.

On the market since June ’01, the product is being sold in Italy, France, U.K., U.S., Germany, and Spain.

Sleever International

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