Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Unusual pouch springs forth at Interbev

Spotted at Interbev '98 in Dallas this October was a most intriguing stand-up pouch for Naturelle Spring Water(TM). The 200-mL (6.75 oz) pouches are marketed by SaddleSprings Beverage Co.

Pw 21298 Spoat Int98 13

of Long Beach, CA. Attractively decorated windowed cartons holding six pouches retail for $1.99 to $2.59 in supermarkets in the West and Canada.

Eight-color gravure printing, an "hourglass" shape and a straw-hole with straw glued to the back all make this a pouch worth noticing. Unfortunately, SaddleSprings' Ron Berman considers the technology behind the pouch proprietary. He says only that the pouch material is "specially formulated," it's made on high-speed equipment and shelf life is 14 months. Packaging World sources, however, indicate that the pouches are made by Kapak (Minneapolis, MN) on equipment from Totani (Kyoto, Japan) and sent premade to a filling plant.

What Berman does talk about are marketing objectives. He says children ages 4 to 12 are the target audience. "But because of the unique package, we have also received a lot of interest from young adults and adults for sporting, traveling, camping and outdoor [uses]," says Berman. He believes the light weight and convenience of the pouch, combined with the source-reduction advantages that most flexible packages have, will make the pouched product a hot seller.

Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report
Is your palletizing solution leaving money on the floor?
Discover which palletizing technology—robotic, conventional, or hybrid—will maximize your packaging line efficiency while minimizing long-term costs in this comprehensive analysis.
Read More
Is your palletizing solution leaving money on the floor?