New Tool: ProSource
Checkout our packaging and processing solutions finder, ProSource.

Graphics figure in

For its new No Nonsense® Great Shapes® line of figure-enhancing hosiery, Kayser-Roth Corp. knew that image was everything. "It's really much more of a premium image," says Dina Dunn, of the Greensboro, NC-based company, referring to the new line.

Pw 22693 Foritsnew No 3

Graphic design, provided by Cornerstone Design Associates (New York, NY), uses photography to help convey an upscale look. In addition, the hosiery itself is "semi-boarded," a procedure typical of more premium brands, where nylons are flattened and folded around a piece of paperboard. That board (with product) is enveloped in 12-pt SBS paperboard that's offset-printed in six colors by Burlington Packaging (Burlington, NC). It's die-cut to show a small area of product. That structure is placed in a clear, 3-mil blended polyethylene/polypropylene pouch, also provided by Burlington. Currently in test in some national mass-market chains, four varieties of Great Shapes are available. Suggested retail price is $4.99 or $3.99, depending on variety.

Discover Our Content Hub
Access Packaging World's free educational content library!
Read More
Discover Our Content Hub
How Can You Honor a Leader?
Induction into the Packaging & Processing Hall of Fame is the highest honor in our industry. Submit your leader to be considered for the Class of 2024 now through June 10th. New members will be inducted at PACK EXPO International in Chicago
Read More
How Can You Honor a Leader?