They're the same "bolt bottles" as those molded for Coke's Surge and Minute Maid brand carbonated soft drinks. Since it debuted in 1994, Fruitopia has been hot-filled in 12-oz aluminum cans and 16-oz glass bottles. The new 20-oz bottle replaces that glass bottle and will be priced the same, giving consumers 25% more beverage for free. To emphasize the value, the wraparound film label exclaims "25% more free!" The new plastic bottle is cold-filled, unlike the hot-filled cans and glass. That meant the formula had to be changed to include preservatives sodium benzoate and potassium sorbate. These help ensure a six-month shelf life. "Consumers continue to tell us how much they love Fruitopia, and the convenience of a twenty-ounce resealable, nonbreakable, and recyclable bottle with twenty-five percent more free is sure to build on that devotion," says Frank Bifulco, vice president marketing at Coca-Cola USA.
