Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Land O'Lakes tests fresh meal kits

In May, a new contender in the burgeoning home meal replacement category quietly appeared in the refrigerated produce section of Chicago-area grocery stores.

Pw 23315 In Mayanew 14

Perfect Timings(TM) meal kits from Land O'Lakes include fresh, pre-cut vegetables, a sauce and a sidedish of dried pasta or rice. "All you need to do is sautee some chicken breasts and then add the sauce," Lydia Botham, director of Land O'Lakes test kitchens, tells PW. Recipe instructions included in the kit direct consumers to simultaneously boil the rice or pasta and microwave the veggies in the bag after poking a few holes in it. "It's perfectly timed so that it all comes out together in about 20 minutes," says Botham. Land O'Lakes, which is including television advertising as part of its Chicago test, is revealing nothing about packaging or shelf life. The rice, sauce and vegetables are individually packed in clear film pouches, themselves contained in a clear PET clamshell. The clamshell contains attractively printed labels with photo vignettes showing the finished meal. Presumably the fresh vegetable pouch is composed of a material that would allow the goods to respire. The product retails for $5.99 (not including meat) and serves four.

Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
Learn More
Pharmaceutical Innovations Report
Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
REGISTER NOW AND SAVE
Break out of the ordinary: see what’s new in packaging & processing!