Oscar Mayer says distribution will be expanded in '97. It would not, however, discuss packaging specs. Stores can display the pouches in refrigerated meat cases, either on a shelf or from hooks, as the pouches are punched for peg display. A use-by date is ink-jet coded at the top right of the front panel, which provides a colorful serving suggestion. A notch at the side allows the user to neatly tear the pouch horizontally before standing it in the microwave. Product can be seen through a small window on the pouch's back panel, and on the bottom gusset. Oscar Mayer touts the home-meal replacement product with the phrase, "zero to sandwich in 70 seconds." That's if the product is heated in the microwave oven, of course. The 4.5-oz meat-and-sauce combination sells for around $1.50. After heating, product may be placed on a bread, roll or pita to create a quick sandwich.
Microwavable pouch pushes sandwich fixin's
In October, Madison, WI-based Oscar Mayer, a division of Kraft Foods, began test marketing stand-up pouches for five varieties of its HotWiches(TM) Sandwich Makers in Minneapolis, Chicago and Detroit.
Nov 30th, 1996