Now available nationwide in 7.25-oz bags that carry a $1.29 suggested retail price, the two entries join Mighty Morphin Power Ranger Gummies (see PW, April '95, p. 66) in a triumvirate that has "major kid appeal," notes Rob Vlosky, product manager for the Chattanooga, TN-based confectioner. Street Sharks will be released as a new television cartoon series this fall, according to Brach & Brock, joining the other two already popular gummy candy characters. Printpack (Atlanta, GA) converts the approximately 2-mil multilayer structure. It supplies coated 75-ga oriented polypropylene to its subsidiary, Applied Physics Research (Roswell, GA), which embosses a holographic pattern onto the OPP. Printpack vacuum-metallizes the film and then reverse-prints a 75-ga OPP film and laminates it to the embossed structure. Finally, that material is laminated to a 48-ga oriented polyester that serves as a sealant layer. Besides its shelf appeal, the structure "helps the product maintain freshness," says Gary Ball, package purchasing manager for Brach & Brock Confections. "Gummy candy contains oil that can leach out through the package and attack the inks. The polyester and polypropylene layers prevent this from occurring."
Bags use holograms to promote candy characters
"Sparkling hologram bags that practically glow on the shelf to catch shoppers' attention." That's how Brach & Brock Confections describes the packaging for its new Street Sharks Gummy Candies and Batman & Robin Fruit Snacks and Gummy Candy.
Oct 31, 1995
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