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Snack packaging reaches out to Egypt’s fun-seeking, urban consumers

‘Modern, fresh, and fun’ are the words used by Molto to describe new packaging graphics for its snack brand that include a logo sporting a smile and bright, vibrant colors.

New graphics for Molto’s prepacked snacks bring modernity, fun, and taste appeal to the packaging design.
New graphics for Molto’s prepacked snacks bring modernity, fun, and taste appeal to the packaging design.

Snacks company Molto, part of leading Egyptian and Middle East CPG company Edita Industries, has introduced a striking new design and logo for a range of prepacked snacks. The design signals a complete refresh of the brand that helps it stand out in an increasingly crowded sector and appeal to a younger, fun-seeking urban consumer.

Molto is Edita’s biggest-selling product and consists of prepacked croissants and pates with sweet and savory fillings for on-the-go snacking. It is also available in Italy and France.

The redesign, created by Parker Williams, includes a handcrafted brand mark that introduces a dynamic and approachable Molto “smile” to reinforce sociability. Bright, fresh color palettes inject energy and disruption into the Egyptian snack market, while ingredient imagery reinforces desire and appetite appeal.

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