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Cube-shaped, four-panel pouch wins the superfecta of FPA Awards

The ConservaCubeβ„’ cube-shaped, flexible, recyclable stand-up pouch is the auspicious winner of four FPA Awards.

ConservaCube
ConservaCube

It won a Gold Award for Expanding the Use of Flexible Packaging, a Gold Award for Sustainability, a Silver Award for Packaging Excellence, and a Silver Award for Technical Innovation.

The unique package format, which uses a baffle system to create the stability of a rigid package, was first introduced in 2015. Offering a laudable number of sustainability advantages upon introduction, ConservaCube added to that list in 2017 when it switched from a laminated polyethylene structure to a co-extruded PE film. Assisting ConservaCube in the switch was resin supplier and FPA member Nova Chemicals, which submitted the FPA competition entry form on behalf of their customer.

The ConservaCube, which can be used as an alternative to lay-flat bags, pouches, bag-in-box formats, and rigid packaging, offers a range of benefits for brand owners, retailers, and consumers alike. For brand owners, it provides an opportunity to use flexible packaging for large volumes of dry, free-flowing products up to 55 lb. The four-paneled, flat-bottom pouch derives its strength and dimensional stability from its trademark design of baffles positioned around the inside of the pouch. When these are filledβ€”either manually or via an automated or semi-automated bag fillerβ€”rigidity results.

When compared with the large, heavy-duty bags typically used for applications such as pet, lawn and garden, household, chemical, and other products, the ConservaCube can be stacked in layers on a pallet with no overhang and no exterior, secondary support required. The four pouch sizes, or β€œfootprints,” available include 6 x 6 in., 9.5 x 9.5 in., 12 x 13 in., and 40 x 48 in., all of which were designed to fit on a standard, 8 x 8-ft pallet. For brand owners, this maximizes pallet-load efficiencies, which reduces freight and warehousing costs as well as the greenhouse gas emissions related to transport.

Brand owners also benefit from the full 360-deg view the cube-shaped package provides at retail, with four panels providing ample space for branding. The film can be flexo-printed in up to 10 colors by ConservaCube majority owner Primary Packaging, Inc., which also manufactures the film.

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