Pack redesign moves protein bar to third place in category

In a June 2017 article in Inc. magazine, ‘How a Packaging Overhaul Rescued This Protein Bar Company From Obscurity,’ author Stephanie Shomer tells how, ‘Sometimes, the only ingredient is simplicity.’

Anne Marie MohanSenior Editor

May 16th, 2017

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The article focuses on a new package design for RxBar that won an Inc. 2017 Design Award for Package Design. As Schomer relates, the protein bar from RxBar company founders Peter Rahal and Jared Smith was introduced in 2013 in packaging they designed themselves using PowerPoint.

“Eighteen months ago,” Shomer writes, “the Chicago-based company gave its protein-bar packaging a radical overhaul, and they soon began landing in retailers including Whole Foods andTrader Joe’s.” Branding agency Scott & Victor LLC led the package redesign and rebranding project.

Read the article to learn how a smaller logo, a focus on ingredients, and a unique graphic treatment helped RxBar move from “the bottom of the barrel” to the number-three wellness bar at natural-food retailers.

JBM Packaging Opens Manufacturing Facility

The plant will host additional production and new services while providing easier transportation options for Fair Chance team members.

The FPA has conducted the annual Flexible Packaging Achievement Awards Competition since 1956 to showcase the industry’s innovation and the advances that have changed packaging.

Call for Entries: 2022 Flexible Packaging Achievement Awards Competition

The deadline for entries to the Flexible Packaging Association's esteemed annual awards competition is October 22, 2021.

C-P Flexible Packaging Acquires Fruth Custom Packaging and Cleanroom Film and Bag

C-P Flexible Packaging acquired privately held Fruth Custom Packaging, Inc. and affiliated company Cleanroom Film and Bag, Inc. located in Placentia, Calif.

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Pregis Joins the Flexible Packaging Association

Pregis, a manufacturer of protective and flexible packaging solutions, joined the Flexible Packaging Association (FPA).

The newly patented packaging option, slated to be released to the market in late 2021, makes use of a mono-material while holding up to retort’s challenges.

Recycle-Ready for Pet Food Retort Pouches

Retort pouches are popular for moist and semi-moist pet food manufacturers because of their light weight. But finding a pouch material that can withstand retort conditions with excellent barrier properties while being recycle-ready has been a challenge.

Standard Parts for Packaging and Processing Machinery and Equipment

Standard Parts for Packaging and Processing Machinery and Equipment

JW Winco is a leading supplier of Standard Machine Components and Assembly Hardware. Standard parts are extremely versatile in their application and can offer great opportunities. Visit our website to learn more!

When consumers scan the unique QR code on the back of the pouch, not only do they get verification that the package is authentic, they also get customized messaging.

A Whole New Connected Packaging Platform

A leader in digitally printed flexible packaging, ePac Flexible Packaging has launched a platform that leverages the power of digital printing to create serialized, trackable packaging especially suitable for small and medium-sized brands.

The Steeped Coffee Method requires only hot water to prepare a single serving of coffee.

Tea Bag-Style Coffee Pack is ‘Steeped’ in Sustainability

Premium coffee producer Mr. Espresso enters the single-serve market with a tea bag-style product from Steeped that uses plant-based, compostable materials for the bag and outer film sachet.

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FPA Publishes 2021– 2022 Flexible Packaging Buyer’s Guide

The Flexible Packaging Association’s (FPA) guide is a key reference resource for the flexible packaging industry.

Amcor launches ACT2100, enhanced heat seal coating healthcare packaging solution

Amcor: Enhanced Heat Seal Coating for Healthcare

ACT2100TM to provide enhanced performance for healthcare applications ; available worldwide to offer enhanced business continuity and shorter supply chains.

Ocean Spray Craisins® Store Drop-off Recyclable Pouch uses Bryce Corporation’s BryCyclable™ high performance PE (polyethylene) film technology.

Ocean Spray Craisins Join Recyclable, Recoverable March with In-Store Drop-Off Ready Pouch

The packaging solution designed for Ocean Spray Craisins® dried cranberries will be available in both roll stock and pre-made stand-up-pouch formats, using a specialty high-performance polyethylene (PE).

Standard Parts for Packaging and Processing Machinery and Equipment

Standard Parts for Packaging and Processing Machinery and Equipment

JW Winco is a leading supplier of Standard Machine Components and Assembly Hardware. Standard parts are extremely versatile in their application and can offer great opportunities. Visit our website to learn more!

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Innovation/Supply in the Post-Pandemic Era (are we there yet?)

Can the supply of/demand for recycled goods and bio-based materials replace geo-based packaging materials (metal, glass, plastics) without creating bio-based supply choke points?

Poly Bag Machines

C-P Flexible Packaging Invests in New Poly Bag Manufacturing Capabilities

C-P Flexible Packaging announces the expansion of its pre-made PE bag manufacturing operations with the purchase of three new state-of-the-art converting lines.

CRSF Flexible Packaging

Nosco developed certified child-resistant/senior friendly (CRSF) press-to-close flexible packaging utilizing Zip-Pack’s Safety-Lok closure available in stand-up pouch and sachet (gusseted or non-gusseted) designs.

Printpack Launches a New Brand Tagline

Printpack, a manufacturer of flexible and specialty rigid packaging, announced the launch of its new brand tagline, “Preserving and Enhancing People’s Lives.”

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Recyclable Bag-in-Box Packaging for Water

Scholle IPN’s bag-in-box packaging features a recycle-ready, all-PE structure (including bag film, spout, and dispensing tap) that can be produced in sizes ranging from 2-L to 23-L for retail or home-office delivery markets.

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ACW Providing Lab Certified C-R Packaging Solutions

Advanced Converting Works (ACW) is providing lab certified C-R packaging solutions for a variety of market applications including medical, household products, chemicals, cleaners/detergents, and cannabis.

Amcor Flexible Packaging will further invest in ePac Flexible Packaging.

Amcor Announces Strategic Investment in ePac Flexible Packaging

Amcor recently announced their investment of $10 to $15 million in ePac. The investment will include a minority ownership interest in ePac Holdings LLC and funding for more ePac locations.

GOLD AWARD—Sustainability—Arbor Teas Organic Tea by Polykar, Eagle Flexible Packaging, Futamura USA, Inc.

Backyard Compostable for Loose-Leaf Tea

Arbor Teas is an online retailer of organic loose-leaf tea based in Ann Arbor, Mich. that has been undergoing iterative change toward greater sustainability for the past decade.

More in Flexible packaging

Bag-in-box is just the right format for this Lambic-style ale, a flat beer that has no carbonation.

Primitive Beer's Flat Lambic Launches Bag-In-Box Format Once Reserved for Wine

Primitive Beer, a small blending facility and taproom in Longmont, Colo., is putting its lambic-style ales in 1.5- and 5-L bag-in-box formats.

Nestle Australia teamed up with Amcor and a number of other partners to develop this film wrapper made of 30% recycled PP.

A Nestle First in Recycled Content

Nestle and a coalition of companies have collaborated to produce what they are calling Australia’s first flexible film food wrapper made with recycled content.

GOLD AWARD - Sustainability - Maxwell House Industrial Compostable Coffee Pod Lidding & Mother Bag from TC Transcontinental

Maxwell House Says Compostable Coffee Pods: ‘Good to the Last Drop. And Long After.’

Bringing circularity to a traditionally wasteful package, TC Transcontinental Packaging took a Gold Award in Sustainability for its 100% industrially compostable single-serve coffee pod.

GOLD AWARD—Expanding the Use of Flexible Packaging—Chameleon for Tyve by Paxxus, Inc.

Colorful Seal Assurance Supports EU MDR for Device Packaging

The FPA awarded PAXXUS a Gold Award in Expanding the Use of Flexible Packaging for its Chameleon for Tyvek.

Steven C. Voorhees receives PPC’s Robert T. Gair Award for lifetime achievement in the paperboard packaging industry.

Steven Voorhees Receives Paperboard Packaging Council’s Lifetime Achievement Award

The Paperboard Packaging Council selected Steven C. Voorhees, former CEO of WestRock, as the recipient of its 2021 Robert T. Gair Award.

Alexia’s Organic Sweet Potato Fries and Organic Yukon Select Puffs will feature a special seal, identifying the plant-based packaging.

Bio-based Potato Starches Replace Bag’s LLDPE Sealant Layer

In the new lamination, 16% of the complete structure, a sealant layer formerly composed of LLDPE, has been replaced with plant-based material that in fact is a byproduct of the French fries the company produces.

GOLD AWARD—Shelf Impact—Infused Face Mask by Karlville and The Packaging Lab

Partnership Creates Infused Face Mask to Counter Dreaded “Maskne”

Amidst the COVID-19 pandemic, some of the most important personal protective equipment are masks, but not all are created equal.

GOLD AWARD—Technical Innovation—Shield Pack® Clear High Barrier Aseptic IBC Liner by Amcor Flexibles

IBC Bag Brings Clarity and Barrier

Winning a Gold Award for Technical Innovation was the Shield Pack Clear High Barrier Aseptic IBC Bag from Amcor Flexibles.

Tyler Packaging Recyclable Packaging for Pet Food

Tyler Packaging Receives High Marks for its Recyclable Packaging Solution

Tyler Packaging completed a Life Cycle Assessment (LCA) of five of its most common packaging solutions in pet food in order to educate its customers and accelerate sustainable product innovation.

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PAXXUS, Inc. Certified by the Women’s Business Enterprise National Council (WBENC)

Dhuanne Dodrill, CEO of PAXXUS: 'We are proud to expand the representation of women in the manufacturing industry and delighted to be able to provide our customers with a more diverse supply chain.'

GOLD AWARD—Packaging Excellence, Printing, Shelf Impact—Hunter’s® Gourmet – Quinoa Chips by Emirates Printing Press, LLC—

Emirates Printing Press Wins Three Gold Awards from Flexible Packaging Association

Of the 11 Gold Achievement Awards handed out in the 2021 FPA Awards Competition, three were won by Emirates Printing Press of the United Arab Emirates.

GOLD AWARD—Technical Innovation—Amcor's Dual Chamber Pouch by Amcor Flexibles

Dual Chamber Pouch Keeps Medical Devices Safe

The FPA honored Amcor with a Gold Award in Technical Innovation for its Dual Chamber Pouch, a specialty multi-layer pouch consisting of a peelable medical device chamber and a non-peelable desiccant chamber.