New Tool: ProSource
Checkout our packaging and processing solutions finder, ProSource.
Start Your Search

Premium mixers flaunt wash-off p-s labels

Coca-Cola’s new line of premium mixers for Spain’s foodservice industry debuts with colorful, wash-off pressure-sensitive labels using screen/flexo print.

Pw 195647 Csm Bodegondiaroyalbliss C7454e1b06

Coca-Cola Spain surprised top restauranteurs and bar owners with a presentation of Royal Bliss, a new product line exclusively for the foodservice industry. The eight-flavor line of premium mixers launched Feb 1, 2017. This is Coca-Cola’s first new local brand in Spain in 10 years and has been backed by a 22 million Euro investment. Royal Bliss will release in Spain’s foodservice sector this year.

Jorge Garduño, CEO of Coca-Cola for Spain and Portugal, called Royal Bliss one of their “big bets for 2017.” To bring this product line to market, Coca-Cola partnered with Constantia Flexibles for the front labels. Constantia Flexibles created a wash-off p-s label. This label consists of a 45-micron clear shrinkable film that was gravure-printed with seven colors using its Thermowash technology. This technology ensures that the inks and adhesive are completely extracted in the bottle washing process. They also created a p-s label using screen/flexo print for non-returnable bottles.

“We are committed to HORECA [foodservice] and we want to give those thousands of customers a range of products with which they can continue to amaze their customers,” says Paloma Cruz Caridad, Sparkling SD Brand Director Iberia at The Coca-Cola Company.


Discover Our Content Hub
Access Packaging World's free educational content library!
Unlock Learning Here
Discover Our Content Hub
Test Your Smarts
Take Packaging World's sustainability quiz to prove your knowledge!
Take Quiz
Test Your Smarts