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Premium mixers flaunt wash-off p-s labels

Coca-Cola’s new line of premium mixers for Spain’s foodservice industry debuts with colorful, wash-off pressure-sensitive labels using screen/flexo print.

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Coca-Cola Spain surprised top restauranteurs and bar owners with a presentation of Royal Bliss, a new product line exclusively for the foodservice industry. The eight-flavor line of premium mixers launched Feb 1, 2017. This is Coca-Cola’s first new local brand in Spain in 10 years and has been backed by a 22 million Euro investment. Royal Bliss will release in Spain’s foodservice sector this year.

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