Cellulose-based film fits into food company’s philosophy

South African company KiddieKix, a producer of all-natural children’s health products, has adopted NatureFlex™ renewable, compostable film from Innovia Films to wrap its cereals and dried fruit snacks.

From KiddieKix’ facilities in Stellenbosch, Western Cape, company founder Alison McDowell and her team continue to research the latest trends in children’s health and nutrition, to ensure their range delivers products that have been specifically developed with the needs of growing children in mind. Sourcing high-quality ingredients that are also free from additives and preservatives is a top priority.

Says McDowell, “At KiddieKix our aim is take care of our children’s future, which means creating an entirely eco-sustainable product, including the packaging. We sampled many compostable materials for our inner packaging, and nothing compared to NatureFlex. In terms of feel, quality, strength, durability, and barrier protection, NatureFlex came out streets ahead of any other product.”

The use of NatureFlex ensures KiddieKix’ product philosophy is strengthened because it matches the company’s core messages.

NatureFlex is independently certified to meet the American ASTM D6400 and European EN13432 standards for compostable packaging. It begins life as wood sourced from certified plantations operating good forestry principals. According to Innovia, the film offers high seal strength and integrity, excellent gas, aroma, UV light, and mineral oil barrier, grease and chemical resistance, dead fold and anti-static properties, and enhanced printing and conversion.