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Puffed corn company rebrands entire savory snack line

Puffed corn snack debuts new look that aligns with customer and retailer feedback and makes its product more prominent on store shelves.

Pw 125146 Cosmos Savory1

Cosmos Creations, a premium puffed corn company based in Junction City, OR, has introduced new branding for its line of savory snack products. The updated look is available for the family-sized Sea Salt & Butter (7 oz), Cheddar & Pepper (7 oz), and Spicy Sriracha (6 oz) flavors as well as the snack sizes (1 oz). The newly designed packages arrive to retailers in June.

“Cosmos Creations listened to its customers and retailers on continuing to grow its brand recognition in the marketplace,” says Cosmos Creations Vice President of Sales & Marketing, Jerid Strasheim. “Innovation is in our DNA, and as the company continues to grow, we decided to implement a new look that will help make our product more prominent on shelves.”

In efforts to create better shelf visibility and to fully utilize package real estate, the new savory bags feature a product image, a larger flavor callout, and a creative display of nutritional information. The newly rebranded snacks will continue to be packaged on a 100% water-based ink printing process with solventless lamination.

“The new packaging boasts bold, new colors that pop off the shelf and displays an image of the premium puffed corn allowing consumers to identify the product,” says Cosmos Creations National Sales Manager Steve Hayes. “The combination of these advantages will surely continue to improve sales in all retailers.”

Cosmos Creations current flavors include Caramel Apple Crisp, Salted Caramel, Caramel, Coconut Crunch, Sea Salt & Butter, Spicy Sriracha, and Cheddar & Pepper. Pumpkin Spice is only available for retailers to pre-order and will hit shelves in fall 2015. Cosmos Creations is gluten-free, trans-fat free, includes no hulls and no kernels, and uses non-GMO corn.

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