Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Pouched product a Shark Tank success

Clean Ethics LLC of Richmond, VT, is about to get a $75,000 infusion to help fulfill purchase orders and get its Bottle Bright product into retail.

Pw 82365 Bottle Bright

Appearing in January on the TV reality show Shark Tank, where entrepreneurs/contestants make business presentations to a panel of four “shark” investors, Clean Ethics hooked investor Lori Greiner, who negotiated a deal for 33% of the business in return.

Bottle Bright is an effervescent tablet that cleans and sanitizes water bottles, or other drinking containers, without chlorine or chemicals. Founders Seth Friedman and Justin Koehneke—avid mountain bikers and hikers—invented the product after being fed up with having dirty, slimy water bottles and travel mugs on the trail.

Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability
Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce