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Clear stand-up pouch is a first

Pakistan’s Engro Foods, a Karachi-based producer of dairy products, frozen desserts, and fruit drinks, recently became the first to commercialize a clear version of an aseptically filled stand-up pouch that has some pretty unique characteristics.

Engro's Y Frooter is the first application of Ecolean's Air Aseptic Clear technology.
Engro's Y Frooter is the first application of Ecolean's Air Aseptic Clear technology.

The 200-mL pouch for Engro’s Y Frooter brand is the first Air Aseptic Clear pouch from Ecolean. Engro’s previous experience with the Air Aseptic pouch was for its Olper’s brand milk. That single-serve milk package, however, was opaque, like all the other Ecolean pouches we’ve seen so far. The Olper’s brand Y Frooter pouch is clear because it does away with the carbon black light barrier and the calcium carbonate (chalk) components that are part of the milk package. It retains an EVOH gas barrier layer, however, so that it has a six-month unrefrigerated shelf life.

The absence of calcium carbonate in this clear substrate is notable. Until now, Ecolean’s use of this material, which scores sustainable packaging points because it minimizes the amount of petroleum-based plastic required, has been part of every package the innovative Swedish firm has made and has been among the firm’s key distinguishing characteristics. But the only way to produce a clear pouch was to eliminate the calcium carbonate.

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