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Pakistan's premier milk gets lightweight packaging touch

Market-leading food company Engro Foods in Pakistan recently relaunched its flagship milk brand Olper’s in unique lightweight packaging.

New pouch package sets the Olpers brand apart.
New pouch package sets the Olpers brand apart.

Supplied by Ecolean, the unique shape and large printing surface of the 250-mL aseptic package will make Olper’s brand stand out on store shelves in a category dominated by traditional carton packaging.

Earlier this year, market leader Engro Foods rebranded Olper’s to further differentiate it from other brands in conventional packaging. Ecolean’s lightweight package offers easy tearoff, pouring and handling, making the new Olper’s 250-mL an obvious choice for all modern consumers. Furthermore, the package can be used in microwave ovens, which is perfect in a country with a strong tea drinking tradition.

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